About amp – amp

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About Contact Join

Our Mission

We embrace the quest for data-driven intelligence, celebrate bold creative thinking and deliver solutions that truly differentiate.

Our Vision

We rally around the pursuit of game-changing performance and tackle the art of the possible with tenacity, collaboration, and ambitious imagination. We recognize the potential in every client, brand, and team member. We turn that potential into opportunities for growth.

Our Values

Accountability.
A fierce commitment to deliver measurable results and - always grounded in kindness and grace.

Innovation.
Our passion for problem-solving—with incessant curiosity and dynamic collaboration—creates work that goes beyond the expected.

Adventure.
Explorers of new ideas and ways to arrive. We take our clients from where they are to where they need to be.

Inspiration.
We gain inspiration from creating unforgettable improvements for our clients.

Inclusivity. We celebrate the diversity, individuality and unique perspectives that come together to deliver for our clients and each other.

Transparency.
We demand it of ourselves, provide it always.

We approach the business differently – by understanding and focusing on your success and its drivers.

Pleased to meet you.

Chuck Kendig

chief executive officer

Anna Riehm

chief experience officer

José Rivera

diversity and inclusion

Jeff Moore

technology

Gene Ferruzza

Data Science and Analytics

Cari Rae

delivery

Grant Hunking

Business Intelligence

Our model & methodology was developed out of a need to generate substantially increased revenue to help a retail network survive a period with a dry product pipeline. As a result, our focus is on actual business results, rather than soft indicators or correlated values. Sales, Market share, Profits, ROI are the numbers we judge your and our success against.

Our partnership approach is a natural result of our at the spot heritage which can be summed up as: Go to the actual place, know the actual situation, be realistic, create a solution that reflects this reality.

Our CEO and each of our cross-industry discipline leaders have at the spot experience leveraging first party data, building and operationalizing a marketing system around the insights provided to drive significant lift in hard business results. We also understand the operational realities and what it takes to implement game-changing systems in a partnership between wholesale and retail.

amp's culture is one of performance.