amp – More customers. Buying more. More often.

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More customers.
Buying more.
More often.

accelerated marketing partners empowers businesses to increase sales and market share significantly & sustainably. Your customer at center, we unlock your powerful first party data with proven methodologies and bespoke analytics. Leveraging these learnings, we provide hyper-personalized marketing which resonates with your brand and drives conversion and loyalty.

amp works with your first party data inside your environment, using your governance rules. Dramatically reducing opportunities for data breach.

Your data.
Your house.
Your rules.

Leverage the
gold mine of your
first party data.

Your first-party data, when converted to intelligence and activated in your marketing, IS one of your most valuable corporate assets.

Predictive analytics (proprietary to your brand) uncover hidden triggers and the moments that matter.

Predictive analytics developed specifically for your brand(s), based on your data. Reside in your environment. Owned by you.

Lower cost of acquisition & retention.

Our lean methodology turns targeting from ‘shotgun’ to laser-guided rifle, saving you marketing dollars. Understanding which clients need incentives to act versus which just need the right message, further reduces costs.

One Voice to your customer from T-1 through T-3.

Harmonizing and adapting the big brand imagery and messages from large media through to ‘direct to consumer’ communications leverages your spend and provides a ‘surround sound’ marketing effect from your brand to your shoppers and owners.

Cross channel personalization at scale.

No matter the channel or device, your marketing is personalized to resonate with the individual shopper or owner in a way that makes the funnel slicker or the owner experience stickier.

• Easy, powerful tools
• Increased ROI

Retail

Increase customer loyalty

Right message, right time

Brand

Customer

amp Drives Results Across the 3-Partner Model

Our Process

Predictive
Analytics

Strategic
Planning

Unified
Experience

Partnership
Approach

Performance
Measurement

Predictive
Analytics

Strategic
Planning

Unified
Experience

Partnership
Approach

Performance
Measurement

amp unlocks the
power of your
1st party data

amp specializes in unlocking the power of your first party data to dramatically increase business outcomes. Your data is like a gold mine, we provide the picks and shovels.

1st
Party
Data

Engagement

1st Party Data

Engagement

We leverage
your data

Using your unique business goals as filters we analyze large chunks of your first-party data to develop bespoke models which identify hidden trigger points and moments that matter in your customers’ path to purchase. We help you activate these insights to drive your desired business outcomes.

Predictive Analytics

In-market timing
Loyalty predictor
Product preference

Examples of proprietary predictive models:

Defining
the moments that matter

Together we’ll help lay out your multi-year roadmap designed to incorporate unique insights throughout your marketing ecosystem. Delivering your brand promise to different segments of your audience in a way that deepens their connection with your brand while providing exceptional experiences which drive action.

Strategic Planning

Lifecycle marketing
Next-best action
Journey optimization

Our strategic approach includes:

Creating unique motivators

Increase marketing reach and consistency through holistically incorporating Tier 1 images and message points into Tier 3 marketing while providing for hyper-local customization at scale. One voice from your brand to your customer.

Unified Experience

Dynamic creative optimization
Cross-channel reach
Hyper-local communication

Reaching the customer where they're at through:

Local retail gets an easy button

If you’re looking for an easy button, we’ve got it. The amp portal makes it simple to empower your local retail outlets to send customized, brand-compliant marketing to the right customer at the right time. We partner with you to create and embed analytic models that provide simple creative selection, offer building, audience targeting and channel selection for campaigns, events and promotions.

Partnership Approach

Dynamic creative optimization
Cross-channel reach
Hyper-local communication

Reaching the customer where they're at through:

Your success is our success

Measure what matters. Performance dashboards that deliver transparency from macro to micro view help you clearly see your marketing results. Real-time reporting shows you how well you are achieving your goals and objectives so you can get the most out of your marketing dollars.

Performance
Measurement

Real-Time reporting on the metrics that matter most
View results at any user level or campaign level

Our dashboards offer:

Thanks for checking out amp. Just before coming to amp I was honored to lead several outstanding teams in key areas for American Honda (HONDA). Leadership roles included Marketing, CRMdb operations, eBusiness, Fixed Operations, Market Representation, Sales & Production Planning, and Logistics.

Honda is a company with constant improvement in its DNA and a culture that encourages you to take risks and dream big dreams. In 25+ years at Honda I found when these principles and a group of empowered professionals are aligned to improve business outcomes, there truly are no limits.

One of the big dreams my team and I brought to life was the idea we could dramatically increase service market share (and therefore profits), by unlocking the power of our first-party customer data and leveraging the insights in our marketing system. The reality we created took our share from the 40s to over 60% and kept it there. An incredible and sustained level of performance which pays back in many ways.

Bringing this sort of success to other companies is what I’m so passionate about. With amp, we’ve built a cross-industry team of marketing and thought leaders, each with similar success and a common passion for driving business results. They’re also folks who know how to dream big dreams and turn them into reality.

Let’s unlock the power of your company’s dreams!

Hi, I’m Chuck.

Drive revenue

GOAL

Address flagging sales and need for additional profit

CHALLENGE

Reimaged marketing strategy with amp model

SOLUTION

27%

RESULT

YOY increase
in service/parts
dealer revenue

Case Studies

YOY lift in service and parts dealer revenue

Increase average spend per customer

GOAL

Lack of customer trust with brand

CHALLENGE

Created bespoke campaigns designed to build trust and increase sales

SOLUTION

$24M

RESULT

YOY increase
in service/parts
dealer revenue

Case Studies

Incremental retail revenue from single campaign

Increase ROI

GOAL

Poor return on marketing investment

CHALLENGE

Increased targeting accuracy, offer relevance, reduced waste and cost

SOLUTION

47%

RESULT

YOY increase
in service/parts
dealer revenue

Case Studies

ROI proves out marketing campaign effectiveness

Increase customer engagement and action

GOAL

Low engagement with marketing efforts

CHALLENGE

Customized analytics and personalized offers to create relevant and compelling communications

SOLUTION

32%

RESULT

YOY increase
in service/parts
dealer revenue

Case Studies

YOY increase in engagement response rates

Increase brand reach and retailer engagement

GOAL

Low retailer engagement with marketing system

CHALLENGE

Retailer friendly marketing system with easy-to-use activation platform resulting in class-leading business outcomes

SOLUTION

98%

RESULT

YOY increase
in service/parts
dealer revenue

Case Studies

of retailers deeply engaged in amp system

Our model & methodology was developed out of a need to generate substantially increased revenue to help a retail network survive a period with a dry product pipeline. As a result, our focus is on actual business results, rather than soft indicators or correlated values. Sales, Market share, Profits, ROI are the numbers we judge your and our success against.

Our partnership approach is a natural result of our at the spot heritage which can be summed up as: Go to the actual place, know the actual situation, be realistic, create a solution that reflects this reality.

Our CEO and each of our cross-industry discipline leaders have at the spot experience leveraging first party data, building and operationalizing a marketing system around the insights provided to drive significant lift in hard business results. We also understand the operational realities and what it takes to implement game-changing systems in a partnership between wholesale and retail.

amp’s culture is one of performance.

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